Differentiate or Die!
One of my
For example, many people would love to be real estate investors. Whether the intent is to buy for
I’m often challenged to ask myself: How am I different?
Here’s part of my answer…
Skill: As an active practitioner, I have the experience and team to finish what I start.
Ability: I have outstanding access to capital and credit, which means I’m always able to do what I say I’m going to do. And — maybe best of all — if for some reason I can’t help you, I’m not too proud to say so!
If you choose to become an expert in anything, your answer will need to include knowledge, skill, and ability. These three traits alone will immediately set you apart from the novice or hobbyist in your field.
But that’s not enough …
… In my next post, 3 Things People Love or Hate, I’ll share with you a quick easy way to discover differentiation in your industry or business.